A post from mobileStorm CEO, Jared Reitzin
4 years ago when I bought mobilemarketingwatch.com (aka MMW) I wanted to give something back to the mobile community. I employed writers to write about anything they wanted as long as it provided businesses with news and information that would help their business grow. As consumers move to a smartphone-based society, businesses have to expand their knowledge about mobile and the many ways they can engage with their customers. Whether you’re a marketer trying to drive someone to make a purchase or a healthcare plan trying to keep your customers healthy to save money, mobile is the platform of choice for reaching your customers and influencing their behavior.
MMW started out as more of a hobby but the site quickly grew into not just the top mobile marketing blog in the U.S., but at the time of this writing is currently the eighty sixth highest ranked “marketing blog” in the U.S. according to AdAge’s Power 150, which ranks the top blogs and bloggers in advertising, marketing and media. At mobileStorm we are heavily invested in the healthcare space, recently developing a proprietary HIPAA-compliant secure mobile messaging platform called AppMail. The mHealth space is growing quickly, and very much like we created content for marketers, we wanted to create content for healthcare payers and providers that would help them understand where this exciting space is headed.
About 6 months ago we launched an mHealth section on MMW that took off in traffic and responsiveness. Besides our friends over at Mobihealthnews.com there was very few sites dedicated to this incredibly exciting space. We felt that mHealth was important enough that we should break it out into its own website, so I’m very pleased to announce that today we launch mHealthWatch.com, the first blog of its kind dedicated to writing about mHealth and how it will play an important role in the healthcare ecosystem, especially as America marches towards implementing electronic records.
We would love to hear what you think, please feel free to provide us feedback via email at editor@mhealthwatch.com. We hope you enjoy this site as much as we loved developing it.
Sincerely,
Jared Reitzin
Founder & CEO mobileStorm Inc.