On the mobileStorm company blog recently, CEO Jared Reitzin wrote an interesting opinion piece on why hospitals need to become amazing marketers — stemming from the many changes on the horizon in terms of Medicare and within the healthcare industry in general.
For example, it’s been announced by the federal government that Medicare will begin cutting back payments to hospitals where high numbers of patients are readmitted, or to hospitals with higher-than-average costs for patient care. What this means is that hospitals and healthcare organizations in general need to start taking steps to keep members healthier post-visit. Doing so means influencing member behavior through the right messaging strategies, sent at the right time, to the right members.
In his article, Reitzin explains how healthcare organizations can effectively reach members to influence the right behavior to keep people healthier while reducing overall costs. He details the strategies marketers use everyday to reach their audiences and encourage favorable actions, and why healthcare organizations need to be following suit. As Reitzin puts it; the time has come for “hospitals to become amazing marketers.”
You can read his entire article here.